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Colombia at the World’s Largest Tourism Fair

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Colombia Largest Tourism Fair
The event provides a unique platform for Colombia to demonstrate its rich cultural and natural heritage – Credit: ColombiaOne

Colombia, represented by the Colombian Association of Travel and Tourism (ANNATO) and supported by FONTUR and PROCOLOMBIA, will participate in the International Tourism Fair (FITUR) in Madrid, Spain, from January 24 to 28. This event, hosting over 9,000 companies from 162 countries, and the world’s largest tourism fair, highlights Colombia’s commitment to enhancing its international tourism presence.

FITUR, an annual event in Madrid, serves as a global platform for countries, companies, and tourism professionals to exchange ideas, build partnerships, and showcase travel and hospitality trends. Colombia seizes this opportunity to present its diverse tourism offerings, from vibrant cities to lush landscapes and rich cultural heritage.

The World Tourism Organization (EN) reports that any pavilion can now be positioned at the FITUR event because the number of existing exhibitors is increasing by 7%.

The Significance of Colombia’s Participation in the World’s Largest Tourism Fair

Colombia’s involvement in FITUR is a strategic move to bolster its tourism sector. This collaboration aims to support Colombian entrepreneurs in effectively showcasing their offerings, ensuring a strong presence in global tourism. The event provides a unique platform for Colombia to demonstrate its rich cultural and natural heritage, attracting international attention and investment.

Colombia’s participation is not only for exhibition; it’s an opportunity to engage with global tourism leaders, participate in discussions about travel’s future, and learn from other countries’ experiences. By being part of this prestigious event, Colombia positions itself as an innovative player in global tourism.


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