The music streaming giant, Amazon Music, has taken a significant step to boost and spread Colombia’s sonic richness with its new initiative, ‘Pal Mundo’. This campaign aims to introduce the country’s native genres like vallenato and Cali salsa to a global audience.
One of the cornerstones of this proposal is the exclusive EP ‘Vallenato Pal Mundo‘, featuring two Amazon Originals: ‘Esperanza’ and ‘Vallenato Nobel’, performed by acclaimed Colombian singer-songwriter and producer Carlos Vives. Recognized for elevating vallenato to international levels, Vives has given a fresh twist to two iconic pieces composed by maestro Rafael Escalona, a key figure in vallenato and a close friend of the renowned writer Gabriel Garcia Marquez.
Honoring a great legacy
The showcased songs have a deep connection with Garcia Maquez’s literature, particularly his masterpiece, ‘One Hundred Years of Solitude‘. ‘Vallenato Nobel’, written by Escalona after Garcia Marquez received the Nobel Prize in Literature in 1982, reflects the friendship between these two cultural and literary icons through music.
“It’s an honor to sing these wonderful songs of ‘Esperanza’ and ‘Vallenato Nobel’ and join the history of Rafael Escalona and Gabriel Garcia Marquez, who are significant for Colombia and Pal Mundo,” expressed Carlos Vives. These modernized versions of classic vallenatos not only enrich Colombia’s cultural legacy but also provide a contemporary twist to these themes.
Celebrating the Colombian lifestyle
Paola Colmenares, Head of Amazon Music in Colombia, highlighted the significance of this project for the country’s music industry. “We hope this is the first of many initiatives that will further elevate Colombian performers to the world.” Committed to the local and Latin American music scene, Amazon Music aims to connect artists with their followers, empower diverse music genres and styles, and celebrate the Colombian way of life.
The Amazon Original EP ‘Vallenato Pal Mundo’ is a venture to revitalize the vallenato genre for younger audiences while preserving its roots and projecting it globally. Additionally, it makes up part of a series of concerts by Carlos Vives, an icon with over 50 awards and high-profile collaborations with artists like Shakira and Daddy Yankee.
With this release, Amazon Music seeks to strengthen and promote Colombia’s cultural richness, elevating the vallenato musical legacy and opening new doors for the world to experience the diversity of this South American country.