The well-known singer from Medellin, Colombia, Jose Álvaro Osorio Balvin, better known in the music world as J Balvin, has launched a new sneaker in his third collaboration with the Jordan brand and Nike. The product has been available for purchase since September 23rd to tennis and exclusivity enthusiasts.
Medellin Madness: Fans Line Up for J Balvin’s Jordan Brand and Nike Sneaker Release
As the release date of these new sneakers became known, both the local and international markets started buzzing with excitement. In fact, fans and brand enthusiasts in Medellin spent the night in a section of the city, forming long lines to be among the first to buy and sport these exclusive sneakers.
Sunset Vibes on Sneakers: J Balvin’s Creative Touch in Jordan Brand and Nike Collab
The new sneakers, a collaboration between Jordan and J Balvin, draw their inspiration from the sunsets of Medellin, the city where the famous reggaeton singer hails from. They are characterized by a white background with brown and beige accents, complemented by yellow highlights on the back of the sneakers, as defined by the brand itself – “a unique style.” This new product marks the third collaboration between the Colombian singer and the American brand, following the success of the two previous versions. As they say, “third time lucky”.
J Balvin and Jordan Brand’s Ongoing Success Story
Furthermore, the famous former NBA basketball player, Michael Jordan, has already been spotted wearing a pair before the global launch; he was seen watching a NASCAR race with them on. This new release also coincides with the celebration of a legacy that began 35 years ago with the introduction of the first Air Jordan Nike sneakers to the market. Lastly, according to Nike, the sneaker culture in Colombia is expected to experience at least a 5.09% growth in sales from 2023 to 2028